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· Data Based was founded in 1989 by Yona Mead. She developed her approach via graduate training and over 20 years of experience in market research, evaluation, direct marketing, analysis and strategic planning · In 1999, Yona joined the newly formed consulting staff of OgilvyOne as Associate Director of Customer Knowledge where she focused on the Rx and packaged- goods accounts · Previously, she held the position of General Manager, Micro-Market Strategies for Earle Palmer Brown · Earlier in her career, she worked at American Red Cross National Headquarters in strategic planning, market research and evaluation. She began her professional work in health care working as a clinician, administrator and consultant · Yona has lectured and taught graduate students at George Washington University and John Hopkins University. She also has provided training to staff at the FBI, National Weather Service, Health Care Financing Administration, WESTAT and American Red Cross · She has a BA from City University of New York, and a Masters of Science from Boston University. She was a Ph.D. candidate at George Washington University where she studied Health Services Administration and Information Systems Management |
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Data Based |
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About Us - Yona mead |
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Data Driven Marketing Strategies and Tactics |
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Data Based PO Box 30435 Bethesda, Maryland 20824 |
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Contact Information: |
