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Data Driven Marketing Strategies and Tactics |
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Prospect focus |
Addressing Client Questions: |
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Go To: |
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Data Based |
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Created typical and highly qualified prospect profiles. Provided geographical distribution, lists and other targeting strategies |
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Identified new vertical lists to use for direct mail. Developed new strategies to generate lists self-identified qualified prospects |
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Developed a segmentation scheme for business and/or consumer prospects who responded to direct response ads |
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• AMSC • CLARITIN • Oxford Health
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• AMSC • Sun Bank • EFCI |
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• GlaxoSmithKline - Advair • BCBS/FEP • CLARITIN
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· Which prospects are most likely to convert? · How can we improve our conversion rate and ROI ? · What the most effective contact strategy to convert prospects? Which provides the best ROI?
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Deliverables
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Clients
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Data Based PO Box 30435 Bethesda, Maryland 20824 |
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Contact Information: |
