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· Which customers are likely to defect? Which customer can we win back? · How can our customers be segmented? Which are the best prospects for our new product? Which have the best up-sell potential? · How can we evaluate our campaigns and loyalty programs when we dont sell directly to customers and there are strict privacy regulations?
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Data Driven Marketing Strategies and Tactics |
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Customer focus (Continued) |
Addressing Client Questions: |
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Deliverables
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Clients
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Go To: |
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Data Based |
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Calculated or projected customer lifetime value overall and for specific segments |
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Analyzed customer LifeCycle - how long the average, most loyal, and least loyal customers continue to purchase |
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Profiled customers overall, loyal vs. defectors, high volume vs. average, purchasers of one product vs. another |
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Chicos Western Union BCBS/FEP |
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VeriSign Western Union USAirways |
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CLARITIN GlaxoSmithKline - Advair BCBS/FEP |
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Data Based PO Box 30435 Bethesda, Maryland 20824 |
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Contact Information: |