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Data Driven Marketing Strategies and Tactics |
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Prospect focus (Continued) |
Addressing Client Questions: |
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Go To: |
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Data Based |
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Analyzed and profiled responders and buyers. Developed a CHAID model to identify the most qualified prospects |
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Evaluated prospect lists from various sources making recommendations to boost conversion rate and ROI |
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Analyzed historical acquisition campaigns to evaluate the effectiveness of various touchpoint strategies |
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• ScooterStores |
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• McNeil - Imodium • BCBS / FEP • CLARITIN |
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• Mead Johnson - Enfamil • EFCI |
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· Which prospects are most likely to convert? · How can we improve our conversion rate and ROI ? · What the most effective contact strategy to convert prospects? Which provides the best ROI? |
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Deliverables
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Clients
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Data Based PO Box 30435 Bethesda, Maryland 20824 |
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Contact Information: |