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Deliverables
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Clients
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Market focus |
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· Into which markets should we expand? Where should we put our next store? · In which markets should we focus our media spend? Where should we heavy-up? Which markets should we support with broadcast? Outdoor? · How much revenue will our new product or service generate?
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Addressing Client Questions: |
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Developed market potential model using economic, business, demographic and technology data |
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• VeriSign • Streamline.com • Western Union
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Identified target-rich local markets & those with high unrealized potential to improve media efficiency and effectiveness |
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• Blue Cross Blue Shield Federal Plan • Novartis - Program
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Built a model to project expected revenue from installation of ATM machines in all stores |
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• Wawa Stores |
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Go To: |
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Data Driven Marketing Strategies and Tactics |
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Data Based PO Box 30435 Bethesda, Maryland 20824 |
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Contact Information: |
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Data Based |
