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Deliverables
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Clients
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Data Driven Marketing Strategies and Tactics |
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Customer focus |
Addressing Client Questions: |
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Go To: |
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Data Based |
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Built behavioral and demographic attrition models identifying likely defectors and developed strategies to avert defection
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Segmented customers based on behavior, demographics, and survey responses -- for targeted messages & offers
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Developed unique outcome and ROI measures for pharmaceutical clients -- allowing tracking and campaign evaluation
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• USAirways • BCBS/FEP
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• CLARITIN
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• CLARITIN • BCBS/FEP • USAirways
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· Who are our customers? Who are our best customers? · How long do we keep our customers? · How much is the average customer worth? How valuable are our best customers?
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Data Based PO Box 30435 Bethesda, Maryland 20824 |
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Contact Information: |